Step 3: Defining your ideal client
Who is your ideal client?
Who do you love to work with?
Who would you prefer not to work with?
Step 4: Building your Audience / Tribe
Identifying where members of your potential audience / Tribe hang out and how you get to talk to them
Your Spiral of Influence
Who are your advocates and influencers?
Step 5: Congruency
Do conflicting intentions sabotage your practice building efforts at all?
Are your current marketing messages truly representative of you? An analysis
Your Self-promotion / Appreciation balance
The inner process and outer process of marketing
Where are you on the passive wait-er or predator scale?