Many practitioners tell people what therapies they offer rather than what problems they solve. Do you see that YOU are the centre of your practice, not your therapies? Some practitioners struggle with this one. In response to the question “What do you do? “I’m an acupuncturist” rather than “I help people who’ve been in chronic pain for years and been to all the specialists, to be pain free in a couple of sessions, I use acupuncture to achieve these results” or “ Well, you know how some women long to have a baby and have almost given up hope after trying for years? Well I help them to conceive that baby they’ve dreamed about for so long. I do this by using acupuncture. Big difference!