Step 3: Defining Your Ideal Client

Who is your ideal client? Who do you love to work with?
Do you have an idea that you’re supposed to help everybody? You may want to help everybody yet if you’ve been trying to it may be one of the reasons why you’re currently not seeing as many clients as you could be. You see, you’re not meant to work with everybody, you’re meant to work with the clients who are right for you. You know, the ones who take responsibility for their part in their own process and don’t present themselves with the expectation that you can ‘fix’ them, who pay attention to and act on your recommendations regarding self-care between sessions to get the best results from their treatment, who you feel inspired and energised about working with, that you look forward to seeing, who respect you and your time, don’t cancel at the last minute, value and appreciate what you do for them and don’t complain about your fees.

You may also decide you would prefer to work with people of a certain age, gender, or who have health challenge similar to one you’ve overcome. You may decide you only want to work with children.

You may realise that you’re just uncomfortable working with people who have a particular health issue and would prefer to refer them to someone else who’d just love to work with them. It is important to clarify for yourself who your ideal client is because when you do so everyone benefits.

When you made the choice to become a holistic practitioner wasn’t it a factor that something inside you knew you could make a positive difference in the lives of others? Are you feeling frustrated at the moment because you don’t see that happening? Defining your ideal client is part of the path to creating a fulfilling, rewarding, and yes, profitable practice.

Who would you prefer not to work with?
Could it perhaps be those clients who you don’t feel enthused about seeing, who leave you feeling drained after working with them and who do the opposite of all the above? You may find it difficult to acknowledge that there may be people you’d prefer not to work with, but again, you’re meant to work with the clients you’re meant to work with and it can free up a lot of energy to honestly admit that’s not everyone. It’s difficult to attract new clients or do your best work if you’re not feeling inspired about what you do. If you and some of your present clients are not a fit for one another it can affect the growth of your practice and leave you feeling uninspired, unfulfilled and perhaps even questioning whether you’re on track with your life.

If you’ve been in practice for a while it’s good to take an in depth look at your client list at intervals and re-evaluate whether the clients on it should remain there, or if, in the interests of both of you, you gently and compassionately suggest that another practitioner may be a better fit for them. When you have the courage and the willingness to let go of those that aren’t ideal for you it leaves room for those who are to come in. It’s also a statement of intent whereby you declare to yourself that you aspire to excellence, to doing the best work you can. That will always be with those you resonate with. If you’re just starting in your practice you can save yourself much heartache later by defining your ideal client at the beginning and start as you mean to go on.

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